Online Reputation Management
Unsure how to deal with an online issue affecting your reputation?
The Internet is very different than it was even a few years ago. Companies, their partners, vendors and customers all exist in a landscape that allows voices and information to be amplified very quickly and to have significant reach and impact. At Bastion Reputation, we blend best-in-class corporate and public affairs strategy with the latest digital offerings and platforms to manage online reputational issues quickly, and shape agendas.
What is online reputation management?
We exist in an era of multiple platforms and websites where people can communicate and express their views. For this reason it can be an arduous effort to monitor and maintain your online reputation, let alone manage your online reputation.
Your online reputation is the perception others have, not only of your products or services but their general regard of your brand and often driven by how you interact with people online and what others are saying about you.
First impressions can be long lasting. With people consuming so much of the world’s information via online search, news websites, social media and more, it’s essential you have the right combination of strategic communications, matched with SEO, keyword management, social channel management and search-based approaches to ensure your online presence is promoted, protected and defended.
We are national leaders in the services and approaches that will manage your online reputation and presence to support your business strategy, including:
- issue and crisis response
- reputation mitigation strategy
- online reputation auditing
- search engine optimisation
- negative news suppression
- social media response plans
- business profile development
- direct-target advertising & marketing to specific individuals or important groups
- competitor or opposing party research
- web, content & multimedia creation.