Helping an Australian success story communicate to those who matter most 

The brief

Founded in Melbourne in 2004, Grill’d Healthy Burgers has grown from humble beginnings into an Australian retail success story with more than 136 restaurant locations throughout Australia and Indonesia. 

Grill’d approached Bastion Reputation Management to provide strategic communications support and advisory to enable the company to tell its story more proactively with key internal and external stakeholders. 

Our response

We worked closely with the founder and key leaders to articulate the brands authentic and compelling narrative and built a simple communications strategy to enable the organisation to tell its story in a clear, proactive and consistent way with key audiences across all channels. 

The results

Our engagement to build a strategic communications mindset and capability has enabled the brand to its own narrative and use this powerful story to maintain connections, confidence, trust and lasting relationships with those who matter most.