Highlighting long-term benefits of Origin’s multi-year exploration in the Beetaloo Basin.

The brief

Origin Energy wanted to tell a more powerful and compelling story about its Beetaloo Exploration Project in the Northern Territory – a multi-year project, which if viable, will deliver long-term economic, social and environmental benefits in Australia and Asia.

Our response

Bastion Reputation Management, working with our creative agency Bastion Banjo, created a campaign underpinned by a website, social channels and highly targeted advertising and promotion. The campaign platform reinforced key themes about how the project is safe, smart, supported and shared, in particular among local and Indigenous communities in the Top End.

The results

Our campaign has provided a platform and a voice for Origin Energy to tell a compelling story about how its long-term exploration work in the Beetaloo is critical to support jobs and opportunity in the Northern Territory, and to support Australia’s long-term energy needs.